Influencer Marketing Campaigns

Red y Comercio will take care of the implementation of your influencer marketing strategy including the strategy setup and the analysis of results. This service includes the following phases:

• Definition of objectives: Realistic, specific and measurable objectives are specified.
• Selecting the target audience: We clearly identify the target to which the social media strategy is directed.
• Search and selection of the most appropriate influencers for your campaign. We will help you to select the influencers or prescriptions that are most suitable for your selected target audience.

Influencer Marketing is one of the possible actions to be executed within Social Media Marketing. It consists of making a promotion on web 2.0 platforms and social networks with the help of so-called prescriptors or influencers.

Unlike promotional campaigns carried out by the companies themselves, in this case, you hire a person who is not engaged with the company who is a leader and very active on social networks in which s/he participates.

This person must be able to influence his/her audience with his/her opinions, evaluations and purchase decisions by producing a more credible connection between brands and potential customers.

An Influencer Marketing campaign offers the following benefits:

• It allows a less aggressive and more credible promotion with your regular or potential customers.
• It favors rapprochement between your company and your target audience that is facilitated by a trusted person.