IT Consulting

What is a Digital Marketing Plan?

A Digital Marketing Plan is one of the components of a Business Plan. It is an update of 'Sales and Promotions' section in which new technology plays a big role in marketing your products or services.

The Digital Marketing Plan helps you redefine your potential clients and objectives as well as select the most suitable media and most effective e-marketing actions to achieve success on the internet.

These Plans, outbound or inbound marketing, are specifically oriented towards internet projects and include a thorough analysis of your business idea to determine the most suitable online strategy that will guarantee success with a high degree of confidence.

Digital Plan

Advantages and Benefits

A Digital Marketing Plan provides you with the following advantages:

  • It sets a roadmap for the promotion of your products or services in the online environment.
  • It helps to re-define potential customers in the internet environment.
  • It defines the conversion goals for each of your prospects.
  • It identifies the most appropriate and effective e-marketing action for each of your conversion goals.
  • It selects the most adequate digital product for which conversions will occur.

How can we help you?

Our Digital Marketing Plan will help you:

  • Identify and select your target.
  • Set conversion goals by defining global and specific objectives.
  • Choose the most appropriate e-marketing actions based on the objectives to be achieved: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email-marketing, Display, Social Media , etc.
  • Select the most appropriate medium and platforms for the e-marketing actions that will be executed.
  • Develop an execution schedule that will include setting tasks, actions and milestones to be achieved.
  • Select the most appropriate tools and indicators for project monitoring and assessment.

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