Influencer Marketing is one of the possible actions to be executed within Social Media Marketing. It consists of making a promotion on web 2.0 platforms and social networks with the help of so-called prescriptors or influencers.
Unlike promotional campaigns carried out by the companies themselves, in this case, you hire a person who is not engaged with the company who is a leader and very active on social networks in which s/he participates.
This person must be able to influence his/her audience with his/her opinions, evaluations and purchase decisions by producing a more credible connection between brands and potential customers.
An Influencer Marketing campaign offers the following benefits:
Red y Comercio will take care of the implementation of your influencer marketing strategy including the strategy setup and the analysis of results. This service includes the following phases: