Social Media Marketing Campaigns

Red y Comercio will take care of the implementation of your social media strategy including the strategy setup and the analysis of results. This service includes the following phases:

• Definition of objectives: Realistic, specific and measurable objectives are specified.
• Selecting the target audience: We clearly identify the target to which the social media strategy is directed.
• Web 2.0 portals and social networks selection: We select web 2.0 portals and social networks related to the selected target audience.

A Social Media Marketing Campaign is one of the possible actions that you may implement within an e-marketing strategy.

When you execute this type of campaign, you work directly with web 2.0 platforms and social networks. It is recommended to focus on a particular sector for which you define a main objective.

Thus, a Social Marketing Campaign requires identifying users, setting goals, selecting social networks, creating a profile and content dynamization.

After launching a social media marketing campaign, it is recommended that you monitor it through a social analytic tool. This way you will be able to track and measure your conversions, return on investment (ROI), and reputation.

A Social Media campaign offers the following benefits:

• It allows a bidirectional communication between you and your potential customers.
• It helps you to get close to your clients and target audience and allows you to obtain information about their wishes and their needs so you can adapt your product or service.