A Display Campaign is a type of e-marketing action that may run as part of a strategy. It consists of the placement of ads on various websites and internet portals other than search engines.
This type of campaign could be created by placing a text link, a graphic banner, a video or a voice ad in any website or internet portal. A Display Campaign is necessary if you want to run a Remarketing Campaign.
Remarketing Campaigns consist of placing an ad for a user once s/he has visited a specific site or section of that site.
These types of campaigns can be run based on various types of price models such as CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), CPL (Cost Per Lead), CPA (Cost per Acquisition), or Sponsorship.
The execution of Display and Remarketing campaigns provides the following benefits:
At Red y Comercio, we work all Display campaign processes, including development, management and the analysis of the results. Our service includes: