What is Display and Remarketing?

A Display Campaign is a type of e-marketing action that may run as part of a strategy. It consists of the placement of ads on various websites and internet portals other than search engines.

This type of campaign could be created by placing a text link, a graphic banner, a video or a voice ad in any website or internet portal. A Display Campaign is necessary if you want to run a Remarketing Campaign.

Remarketing Campaigns consist of placing an ad for a user once s/he has visited a specific site or section of that site.

These types of campaigns can be run based on various types of price models such as CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), CPL (Cost Per Lead), CPA (Cost per Acquisition), or Sponsorship.

Display-Remarketing campaigns

Advantages and Benefits

The execution of Display and Remarketing campaigns provides the following benefits:

  • It allows a graphic ad type creation to enhance your brand and to improve your conversions.
  • It provides the ability to select locations where your ads appear, with segmentation options in certain cases.
  • It generates more traffic to your website. Users get attracted by your ad and visit your site to get more information about your company, products or services.
  • Remarketing allows you to retrieve users that leave your website or do not contribute to reaching the goal of the conversion process.

How can we help you?

At Red y Comercio, we work all Display campaign processes, including development, management and the analysis of the results. Our service includes:

  • Creating a display Ad, an image ad in which we use our creativity to spark consumer interest.
  • Choosing the right website where we will place your ad. For this we will use either affiliate networks or directly contact the owner of the website where we intend to place the ad.
  • Investment optimization by selecting the best pricing model for you: Cost per click (CPC), cost per thousand impressions (CPM), cost per download (CPD), cost per acquisition (CPA), cost per lead (CPL) or Sponsorship.
  • The creation and implementation of remarketing lists. Display Advertising that is displayed to users based on certain previously selected factors.
  • Monitoring and analyzing the results.

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