IT Consulting

What is a Social Media Marketing Plan?

A Social Media Marketing Plan is part of a Digital Marketing Plan in which you have chosen to use a Social Media or Web 2.0 marketing strategy (SMM).

A Social Media Marketing Plan defines the objectives that an organization or company has for Social Media including channel selection, IT platforms, content to publish, and the required team.

When developing a Social Marketing Plan, it is recommended to count on experienced professionals that will help budget, create objectives and define priorities.

Social Media Plans

Advantages and Benefits

The development of a Social Media Plan for your company or organization offers the following benefits:

  • It helps define which aims will be achieved on social media. (Dissemination, Branding, conversions, etc.).
  • It determines which Social Network or Web 2.0 platform you should be present on. (Linkedin, Facebook, YouTube, etc.).
  • It defines the objectives for each Social Network selected.
  • It proposes the dynamization methodology to be used on each platform.
  • It helps select the most appropiate performance indicators (KPIs) for assessing the achievement of objectives.
  • It defines the required human team needed for the execution of the social campaign.

How can we help you?

Our Social Media Marketing Plan includes:

  • Social platform selection. We will help you choose the most suitable platform in terms of your public, objectives and the characteristics of each of these social networks.
  • General objective definition. We will define objectives to be achieved with social networks (company introduction, branding, conversion, etc.).
  • Setting conversion goals with each of the selected platforms or social networks.
  • Advice on content creation: format, subjects and categories to consider.
  • Revitalization of social networks. Dynamic techniques and team required to do so.
  • Measurement and monitoring. Select the most appropiate tools and performance indicators (KPIs) to track your social media project.
  • Online Reputation. Monitoring, recommendations and guidelines for managing online reputation.

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Please specify your needs and we will contact you as soon as possible to select the best solution for you.

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