E-Marketing

What is SEO?

SEO (Search Engine Optimization) allows you to be at top of first search engine result page when you perform a search with certain keywords or search criteria. SEO is an e-marketing technique and is related to the latest generation search engines such as Google, Yahoo!, Bing, Yandex, and Baidu.

This activity involves the study of your customers’ search habits, making changes to your website design and the creation of relevant content referring to your site on the internet. All this helps to get your website on the first page of search engine results (SERPs).

Sevice web search engine optimization to reach the top positions in Google, Bing and Yahoo! - Natural or Organic Positioning

Advantages and Benefits

Using a SEO technique gives you the following advantages:

  • It provides high visibility: In Spain, more than 3 billion internet users use Google for your query (International Telecommunications Union, 2014).
  • It increases visits to your site: Appearing at the top of the first search engine result page allows your potential clients to know your company and products. Only 4.8% of users who uses the Google visit the second page (Chitika, 2013).
  • It increases sales or conversions: Unlike other E-marketing actions, SEO results are displayed based on an active search done by the user with a high probability of conversion.
  • It allows you to set a fixed cost campaign avoiding the deviations that other methods cause, other methods such as cost per click (CPC).
  • It provides a high return on investment (ROI) .

How can we help you?

At Red y Comercio, we have developed two types of SEO actions for your web project designed to ensure the best positions in the ranking of results (SERPs).

  • Implementation of W3C standards for optimal indexing. We perform the implementation of new standards (HTML 5 and CSS 3.0) in the current code of your website to make it more accessible, usable and friendly to search engines.
  • Keyword optimization and tracking using monitoring tools. We define a set of search terms (keywords) with which we will work. This will make your web or snippet move to the first position in the SERPs when a specific search criteria is used. We do this using the latest techniques and practices accepted by SEO search engines (SEO White).

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